Why you should use videos! Before we deal with the individual advantages of your own videos some general facts first: more than half of daily internet traffic worldwide are videos. More than 500 years youtube material is consumed every day! So the question isn´t wether you should video, but who is your video marketer? We try to explain you some benefits of video marketing for your business. Video increases the time spent at your online shop and improves your conversion rate. Video increases the chance to be found on web and improves the ranking of your website. Videos inform your customers better and faster about your products than text or pictures. Videos also improve the brand perception and reduce the return rate. Video also touch your customers on an emotional level. But what kind of video format is the right for your business aims?